This might be the best the tech industrial complex collaboration ever produced..
What inspired this collaboration might be far fetched for now, but, what the future
Hold for Internet might take a new twist sooner than later....The names are very big
....the outcome...shall come biggest!!!
Some of the biggest names in the tech industry, namely Google, Microsoft,
Mozilla, Amazon, Cisco, Intel and Netflix, are joining together to change
how videos work over the Internet.
The companies formed the Alliance for Open Media, which will look to
develop a new open source format for videos. Included in the companies
are three of the top Internet browser makers in Google, Microsoft and
Mozilla, some of the biggest names that work with online videos in Amazon
and Netflix, and major technology providers in Intel and Cisco. Cisco,
notably, created WebEx, which is one of the most popular tools for holding
teleconferences for businesses worldwide.
However, as tech news website Wired pointed out , Apple, which develops
its own Internet browser in Safari, and Facebook, a growing source for
online videos, are not among the companies that formed the alliance.
Mozilla announced the formation of the alliance through a post on its
official blog, where the company stated that the members of the Alliance
for Open Media joined forces to be able to share technology and to be able
to carry out the necessary patent analysis for the development of a next-
generation, royalty-free codec for videos.
Being royalty-free, companies will be allowed to create software for
recording and converting other videos into the new format without having
to pay any feesThe new format is not yet named, but it will make it simpler for Internet
giants to eliminate their dependence on Adobe Flash for online videos. The
format will be specifically designed to deliver streaming online videos, with
the aim to make the videos suitable for low-powered devices.
The new format will also supposedly feature copy protection support, which
will greatly benefit companies such as Netflix.
Mozilla said that the plan would be to release the standard under Apache
License 2.0, which is perhaps the most permissive among all the open
source licenses currently available, as the license includes the usage of all
relevant patents and also allows the code that is covered to be used for
proprietary and commercial projects.
"Customer expectations for media delivery continue to grow, and fulfilling
their expectations requires the concerted energy of the entire ecosystem,"
said Gabe Frost, the executive director for the alliance.
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