Friday, 4 September 2015

BlackBerry is to make a new acquisition that could help it win over more business customers.

BlackBerry has announced that it has agreed to a new acquisition worth $425 million in cash . Based in California, Good Technology offers secure applications, communications and email services to large
companies and government agencies. Good and BlackBerry have actually
been fierce competitors at times in the area of secure mobile
communications.
By this Good Technology acquisition, BlackBerry has not only gotten rid of a rival but also
cements its leadership position in delivering secure emails and other
communications in the workplace. The move is part of BlackBerry's strategy toward more business-centric services after individual smartphone users and even corporate buyers bailed on it and embraced Apple's iPhone
and gadgets running Google's Android software.
Good will also deliver to Waterloo, Ontario-based BlackBerry a wider lineup
of enterprise and government customers. It currently sells its products and
services to more than 6,200 organizations, with more than half on the
Fortune 100. Among those are all of the Fortune 100 commercial banks,
aerospace and defense firms as well as companies in the healthcare,
manufacturing and retail sector.
With the addition, BlackBerry said it plans to expand its ability to
offer a superior secured mobile platform with applications for any mobile device on
any operating system. Good already has experience managing devices
using Android, Microsoft's Windows and Apple's iOS software. BlackBerry is
looking to combine that experience with its own expertise in both
BlackBerry 10 and Android management to offer customers the ability to
support the operating system and devices of their choice.

"By acquiring Good, BlackBerry will better solve one of the biggest struggles
for CIOs today, especially those in regulated industries: securely managing
devices across any platform," BlackBerry CEO John Chen full of optimism, said in a press
release. "By providing even stronger cross-platform capabilities our
customers will not have to compromise on their choice of operating
systems, deployment models or any level of privacy and security. "
BlackBerry expects the deal to be completed in November, subject to the
usual regulatory approvals and closing conditions.

With the experience, capabilities and capacity of Good Technology, BlackBerry has a competent team to add up to her already potent team. Security will definitely be better managed. And. Market share will be expected to grow with a better enterprise services .

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